A dream is just a dream unless you have The Dream Team! Meet the Om Divas....


Ruth Ni Loinsigh
Owner & Director

Ruth left Dublin way back in 1992 to fulfil a dream of world-wide travel and adventure. 6 years later she returned with a lifetime of incredible experiences tucked under her belt and very empty pockets! It took a mere one year of a desk job at United Airlines for her to realise that some people's wings were never meant to be clipped and so with £500 punts tucked away in her trusty money belt she set off for the streets of New Delhi and the markets of Asia to see what treasures and delights she could carry home to sell at Mother Red Caps Market. Now a decade and a half later she sometimes can't believe it herself when she looks at what she has built from a rucksack of wooden beads and incense and a pocketful of dreams. She believes that hard work, passion, building a great team and a lot of laughter are the keys to success.

Jenny Cassin
Visual Merchandiser

Jenny Cassin’s influence in Om Diva is visible from the get go as she is­ responsible for the window and in store displays that stop passers by in their tracks. She is also the Director of Display Is What We Do, where her talent for all things visual takes her everywhere from retail outlets to music festivals. With a love of vintage clothing and bejewelled accessories, Jenny is always as fashionably on point as the stylish surroundings she creates.

Isabella Davey
Style advisor
The wonderfully talented Isabella Davey is a writer, stylist and all round creative. Isabella’s enthusiasm for fashion, creativity and adventure permeates the boutique. She has made her mark in the fashion world working with the likes of Claire Barrow in London and David Koma in Paris and has also been featured in publications such as and The Gloss for her inimitable personal style. One to watch.
Sophie Donaldson
Image Consultant
One would be forgiven for mistaking Sophie for an in-house model of the YSL era, yet this glamazonian Antipodean is a quick-sharp writer and stylist with a keen eye and a witty tongue. A contributer to LeCool and The Prowlster amongst others, Sophie has graced fashion editorials and spreads, and is our beloved image consultant and first port of call for Om Diva's external representation.
Kayleigh Forsythe
Sales Advisor


Kayleigh has metamorphised from long-standing Atelier 27 designer to fully fledged member of the family. Caring, kind and loving could all be used to describe her nature, but that would be forgetting her wicked sense of humour and love of Heavy metal. More Beano than My Little Pony, Kayleigh has long been initiated into the bosom of the clan, and continues to be a vital part of the Om Diva team.

Morganna Murphy
Sales Advisor

Morganna is a glorious sunburst of weekend energy, most likely found encouraging print-on-print ensembles or pouring you your third glass of bubbles.

Morganna is also a lauded handbag designer and Textile specialist, whose range is stocked in Atelier 27. Her sartorial style has placed her image across international platforms, giving new meaning to lizard skin boots and bleached brows.

Aoife Byrne
Sales Advisor
The newest member of Om Diva, Aoife is an worshipper at the chapel of vintage. Her rockabilly aesthetic is matched with 1950's kitsch, making her the ideal ambassador to our beloved vintage basement. With a foundation in fashion design and a keen interest in jewellery metalworking, Aoife is both a creator and a visionary: one of the many reasons why we are excited to have her in the gang.